Product Development Team
ROLES AND RESPONSIBILITIES
Planning
Conceptualize program theme, develop materials (content, products, kits, or demos) aligned with objectives.
4–5 weeks before event
Pre-Event
Finalize product samples, presentations, or demo materials; coordinate with PM and PR teams.
1–2 weeks before event
Event
Showcase product/service, manage experiential engagement (demo booth, testing, presentation).
During event
Post-Event
Gather user feedback, document insights for product improvement, and update repository.
Within 7 days post-event
CHECKLIST
Concept
Align theme with event goal
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Design
Create supporting materials (slides, product kits, demos)
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Testing
Review product/experience readiness
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Showcase
Execute demo or presentation
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Feedback
Gather participant insights
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Improvement
Update and iterate on learnings
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