PR/Marketing

ROLES & RESPONSIBILITIES

Stage	Responsibilities	Timeline
Planning	Develop communication strategy, design media/publicity plan, define target audience.	4–6 weeks before event
Pre-Event	Launch promotional campaign, create media kits, manage social media and press relations.	2–3 weeks before event
Event	Coordinate press/media coverage, manage branding materials, live social media updates.	During event
Post-Event	Publish recap content, share photos/videos, E-Journal, track engagement analytics, and maintain media relationships.	Within 5 days post-event

CHECKLIST

Category	Task	Checkbox
Branding	Develop event theme identity (logo, design)	☑️
Media	Create press release and invitation	☑️
Social Media	Roll out campaign (pre-event hype)	☑️
Content	Prepare promotional materials (flyers, videos)	☑️
Event Coverage	Set up media team, live stream, real-time updates	☑️
Post-Event	Publish thank-you posts, recap video, engagement analytics	☑️