PR/Marketing
ROLES & RESPONSIBILITIES
Planning
Develop communication strategy, design media/publicity plan, define target audience.
4–6 weeks before event
Pre-Event
Launch promotional campaign, create media kits, manage social media and press relations.
2–3 weeks before event
Event
Coordinate press/media coverage, manage branding materials, live social media updates.
During event
Post-Event
Publish recap content, share photos/videos, E-Journal, track engagement analytics, and maintain media relationships.
Within 5 days post-event
CHECKLIST
Branding
Develop event theme identity (logo, design)
☑️
Media
Create press release and invitation
☑️
Social Media
Roll out campaign (pre-event hype)
☑️
Content
Prepare promotional materials (flyers, videos)
☑️
Event Coverage
Set up media team, live stream, real-time updates
☑️
Post-Event
Publish thank-you posts, recap video, engagement analytics
☑️
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