# Media Kit

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{% tab title="Voice Style" %} <sup>Our brand's voice and tone serve as the verbal reflection of our visual identity. How we introduce RIL to our audiences significantly impacts their perception of us, potentially leading to the creation of brand advocates or the loss of a customer.</sup>&#x20;

<sup><mark style="color:red;">**Voice**<mark style="color:red;"></sup> <sup></sup><sup>represents our distinct verbal character, which remains consistent with our brand.</sup> <sup></sup><sup><mark style="color:red;">**Tone**<mark style="color:red;"></sup><sup>, on the other hand, allows us to adjust our voice to suit different contexts. For instance, you may adopt one tone when out with friends and another when meeting with your boss.</sup>&#x20;

<sup>RIL adapts its tone to suit various interactions, including product UX, customer support, advertising, social media, and any other public-facing scenarios. The upcoming sections will cover some fundamental aspects of voice and tone.</sup>
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{% tab title="User Guidelines" %} <sub>Renaissance Innovation Labs brings together brains, methodology, and technology to address systemic challenges
&#x20;too big for just one organization to handle by engaging diverse participants in open collaboration to create,
&#x20;elaborate and prototype disruptive solutions.</sub>
\ <sub>We are boundless and inspiring. In terms of design, this means more options and fewer rules, ultimately also a
&#x20;much larger and more vibrant range of expression and more power as a result. We are attached to multiple colors of the renaissance, and these colors can be applied to the sub-brands, but not to
&#x20;the logo and logo type itself. It is important to stay consistent with it.</sub>

<sub>To communicate our brand in a unique way, every element of our visual identity has been chosen to strengthen
&#x20;the idea about Renaissance Innovation Labs and what it offers. To communicate our brand voice and position to everyone. Do not in any way, attempt to use the brand assets in ways that is not appealing to the brand and does not help
&#x20;us stay consistent.</sub>
{% endtab %}
{% endtabs %}

## Social Media Guide

{% hint style="success" %}
IMAGES WITHOUT TEXT

* Full-screen image consistent with RIL visual imager
* Format 1500x1500px or any square
* Use RGB color tone
* The saturation of the image can be adjusted if needed
* RIL logo not required in this type of image
* This works for mostly Event images
  {% endhint %}