Media Kit

Our brand's voice and tone serve as the verbal reflection of our visual identity. How we introduce RIL to our audiences significantly impacts their perception of us, potentially leading to the creation of brand advocates or the loss of a customer.

Voice represents our distinct verbal character, which remains consistent with our brand. Tone, on the other hand, allows us to adjust our voice to suit different contexts. For instance, you may adopt one tone when out with friends and another when meeting with your boss.

RIL adapts its tone to suit various interactions, including product UX, customer support, advertising, social media, and any other public-facing scenarios. The upcoming sections will cover some fundamental aspects of voice and tone.

Social Media Guide

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