Measurement & Review

Step	Activity	Responsible Role	Frequency
1	Performance Tracking	PR/Marketing Lead	Track key metrics (Engagement Rate, Impressions, Click-Through Rate, Follower Growth) for all published content.
2	Weekly/Monthly Report	PR/Marketing Lead	Compile a report summarizing campaign performance, brand sentiment, and lessons learned.
3	Quarterly Strategy Review	PR/Marketing Lead & COO	Review the past quarter's performance against the Innovative Agenda goals and adjust the SOP/Strategy as needed.