# Measurement & Review

<table data-header-hidden><thead><tr><th width="64"></th><th width="149"></th><th width="171"></th><th></th></tr></thead><tbody><tr><td><strong>Step</strong></td><td><strong>Activity</strong></td><td><strong>Responsible Role</strong></td><td><strong>Frequency</strong></td></tr><tr><td>1</td><td>Performance Tracking</td><td>PR/Marketing Lead</td><td>Track key metrics (Engagement Rate, Impressions, Click-Through Rate, Follower Growth) for all published content.</td></tr><tr><td>2</td><td>Weekly/Monthly Report</td><td>PR/Marketing Lead</td><td>Compile a report summarizing campaign performance, brand sentiment, and lessons learned.</td></tr><tr><td>3</td><td>Quarterly Strategy Review</td><td>PR/Marketing Lead &#x26; COO</td><td>Review the past quarter's performance against the Innovative Agenda goals and adjust the SOP/Strategy as needed.</td></tr></tbody></table>