# How we tell RIL Stories of Innovation

<table data-header-hidden><thead><tr><th width="75"></th><th width="165"></th><th></th><th></th></tr></thead><tbody><tr><td><strong>Step</strong></td><td><strong>Activity</strong></td><td><strong>Responsible Role</strong></td><td><strong>Goal</strong></td></tr><tr><td>1</td><td><mark style="background-color:orange;">Innovation Story Scouting</mark></td><td>PR/Marketing Lead</td><td>Proactively identify internal projects, team members, or successful initiatives that exemplify <strong>Renaissance Innovation Lab's agenda.</strong></td></tr><tr><td>2</td><td><mark style="background-color:$danger;">Content Plan Development</mark></td><td>Content Creator</td><td>Create a storyboard/script outlining the narrative arc (Problem-Innovation-Impact). Identify required footage/imagery.</td></tr><tr><td>3</td><td><mark style="background-color:green;">Production/Capture</mark></td><td>Designer/Content Creator/Lead</td><td>Capture, edit, and produce the video or image assets, ensuring high-quality production standards.</td></tr><tr><td>4</td><td><mark style="background-color:yellow;">Impact Review</mark></td><td>PR/Marketing Lead</td><td>Review the content to ensure it clearly articulates the innovative value and is inspirational/educational.</td></tr></tbody></table>