Brand Evangelism

Step	Activity	Responsible Role	Guideline
1	Channel Strategy	PR/Marketing Manager	Determine the optimal platform for each piece of content (e.g., LinkedIn for thought leadership, Instagram for visual storytelling, X/Twitter for breaking news).
2	Content Scheduling	PR/Marketing Manager	Schedule posts using a consistent rhythm and peak audience times. Ensure cross-platform content is adapted, not merely duplicated.
3	Engagement Monitoring	PR/Marketing Manager	Actively monitor comments, direct messages, and mentions. Respond to all non-spam/non-negative comments within 2 hours during business hours.
4	Brand Evangelism	EVERYONE	Team members must share organizational achievements and key content from their personal/professional profiles (where appropriate) to amplify the message. Be the first source of positive news about the Lab.