# Brand Evangelism

<table data-header-hidden><thead><tr><th width="68"></th><th width="162"></th><th width="182"></th><th></th></tr></thead><tbody><tr><td><strong>Step</strong></td><td><strong>Activity</strong></td><td><strong>Responsible Role</strong></td><td><strong>Guideline</strong></td></tr><tr><td>1</td><td>Channel Strategy</td><td>PR/Marketing  Manager</td><td>Determine the optimal platform for each piece of content (e.g., LinkedIn for thought leadership, Instagram for visual storytelling, X/Twitter for breaking news).</td></tr><tr><td>2</td><td>Content Scheduling</td><td>PR/Marketing Manager</td><td>Schedule posts using a consistent rhythm and peak audience times. Ensure cross-platform content is adapted, not merely duplicated.</td></tr><tr><td>3</td><td>Engagement Monitoring</td><td>PR/Marketing Manager</td><td>Actively monitor comments, direct messages, and mentions. Respond to all non-spam/non-negative comments within 2 hours during business hours.</td></tr><tr><td>4</td><td>Brand Evangelism</td><td><h3><strong>EVERYONE</strong></h3></td><td>Team members must share organizational achievements and key content from their personal/professional profiles (where appropriate) to amplify the message. Be the first source of positive news about the Lab.</td></tr></tbody></table>