Brand Guide

1

User Guidelines

Renaissance Innovation Labs brings together brains, methodology, and technology to address systemic challenges too big for just one organization to handle by engaging diverse participants in open collaboration to create, elaborate and prototype disruptive solutions. We are surprising and inspiring. In terms of design, this means more options and fewer rules, ultimately also a much larger and more vibrant range of expression and more power as a result.

We are attached to multiple colors of the renaissance, and these colors can be applied to the sub-brands, but not to the logo and logotype itself. It is important to stay consistent with it.

To communicate our brand in a unique way, every element of our visual identity has been chosen to strengthen the idea about Renaissance Innovation Labs and what it offers. Do not in any way, attempt to use the brand assets in ways that is not appealing to the brand and does not help us stay consistent.

2

Icon

If there is a message, our icon acts as an opening or a conclusion. In other cases, they can be placed anywhere and in any size (within the brand space). When displayed on print or on screens, it important to consider it nothing less than a powerful graphic symbol - plain, simple and with no special effects - just simply in black or white, which depends on the background.

3

Logo

Our logo is composed of our icon representing our openness and innovative thinking and logotype set in Open Sans. Our primary logo is the horizontal version, we do not have a stacked version. Please refrain from creating one. Logo (International Use) - In some cases, especially for international purposes, the logo is also a property of Philanthrolab and that version of the logo should be used. The logos can be used only by persons or companies who have been granted the right to do so by contractual agreement.

Our logo works well on small sizes just as it works well on big sizes. Use the guideline for proper implementation. In the case of the international version, it doesn’t work well, as the text may end up becoming too small and not readable.

4

Sub-Brands Use Cases

These are any external brands created and offered by Renaissance Innovation Labs. Use the same amount of space on the logo, the typeface. Open Sans set at all caps with a tracking set at 240px

5

Color

White, Black, and Blue are our colors. We also have secondary colors based on the Renaissance Colors. These secondary colors are used mainly for sub-brands.

6

Brand Colors

White

CMYK: 0/0/0/0 HEX: FFFFFF

RGB: 255/255/255 Brand Colors

Black

CMYK: 74/64/61/79 HEX: 212120

RGB: 33/33/32

Blue

CMYK: 81/51/0/0 HEX: 177AE5

RGB: 23/122/229

Secondary Colors

Sky Blue

CMYK: 71/21/0/0 HEX: 2EA3E5

RGB: 46/163/229

Blue Green

CMYK: 69/0/23/0 HEX: 29BDCC RGB: 41/189/204

Green

CMYK: 69/0/72/0 HEX: 29CC6E

RGB: 41/204/110

This can be used to support the color palette

CMYK: 55/41/37/21 HEX: 73797F

RGB: 115/121/127

CMYK: 46/34/31/11 HEX: 8F9499

RGB: 143/148/153

CMYK: 36/25/25/5 HEX: ABAFB2

RGB: 175/175/178

CMYK: 25/18/17/1 HEX: C7C9CC

RGB: 199/201/204

CMYK: 13/9/10/0 HEX: E3E4E5

RGB: 227/228/229

7

Typography

Our choice of font is Open Sans, this is because it’s both legible and readable.

8

Don'ts

Don’t use any other color apart from White or Black on the logo.

Don’t use any other color apart from White or Black on the logotype.

Don’t set the logo or icon in a containing shape.

Don’t add gradients or any other form of effect on the logo.

Don’t rotate the icon

Don’t rotate the logo

Don’t create a stacked version of the logo

Don’t shrink the international version of the logo

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